The Loyalytics.AI newsletter
Issue 10
Southeast Asia
Malaysia
You sold 11,847 jars of coffee. But you failed to prove the promotion sold even one extra jar.
Ocado followed one shopper from purchase history to coupon to checkout. Your systems lose that shopper in between.
Issue 09
Southeast Asia
Singapore
Aisha’s list reached your app. It never reached the receipt.
FairPrice carries app context into the trolley. Decathlon keeps discovery and checkout in one mobile journey. What happens at your store door?
Issue 08
Southeast Asia
Southeast Asia
Singapore has 6 million people. One retail group there named 680,000 shoppers in a single week.
Four businesses, one member record. MAP already built this in Indonesia. Has your group?
Issue 07
Southeast Asia
Indonesia
You earn about 3% selling the shampoo. The shampoo supplier will pay you more than that just to reach the people who buy it.
A shampoo brand will pay you more to reach 200 shoppers than you earn selling them the shampoo.
Issue 06
Southeast Asia
Indonesia and Malaysia
Alfamart knows 22 million shoppers by name. 99 Speed Mart serves 940,000 a day and knows none of them.
One chain tracks 22 million shoppers. The other serves 940,000 a day and cannot name one.
Issue 05
Southeast Asia
Southeast Asia
A local brand sold 1,500 shirts in 52 minutes at full price. Your festive calendar taught your customers to wait.
The scarcity that emptied 1,500 wallets in under an hour, and the discount calendar that quietly killed your full-price weeks.
Issue 04
Southeast Asia
Southeast Asia
Netflix flags a leaving subscriber weeks early. Your loyalty dashboard finds out when the sales drop.
A leaving customer leaves a trail for weeks. Most loyalty dashboards only read the last footprint.
Issue 03
Southeast Asia
Malaysia
If I run marketing at a Malaysian grocer, here is the question I cannot answer yet.
Three numbers I should know about my own members before the next board meeting, and one move I can make on Monday.
Issue 02
Southeast Asia
Malaysia
The L’Oreal KAM left a slide deck on your desk. The next JBP is in six weeks.
L’Oreal showed your team what Boots delivered for them last quarter. Your numbers do not compare. Here is what to bring to the JBP, and how to get there before the six weeks run out.
Issue 01
Southeast Asia
Malaysia
Your most profitable shopper looks like she’s leaving. She isn’t.
She moved 20% of her basket to your house brand. Your dashboard called it churn. Three numbers to pull before Monday.