
Build Customer Experiences
that convert
Use the drag & drop module to create personalized and automated journeys across channels to deliver the right message to the right customer at the right time
100+
journey configurations possible in the platform
>25%
reduction in churn due to automated customer journeys
Powerful features for enhanced results

Triggers
Ensure your communication reaches your customers at the perfect moment with intelligent and action-driven automation

Actions
Seamlessly configure your approach by dragging and dropping the right action in your customer journey and marketing automation for seamless engagement

Conditions & Controls
Define and refine your customer journey with precision and flexibility while taking real-time decisions through advanced controls and conditions


Triggers
Ensure your communication reaches your customers at the perfect moment with intelligent and action-driven automation
Action and behavioural triggers
React in real-time to user behaviour (API call, transactions, etc), ensuring your marketing efforts are always relevant and timely
Relevant journey activation
Automate your marketing efforts by creating marketing journeys when customers reach relevant milestones (sign-ups, loyalty tier movement, etc) in their lifecycle
Event-based triggers
Activate your marketing journeys during high-value/high-impact moments for customers and yourself, like birthdays, flash-sale, product launches, etc
Actions
Seamlessly configure your preferred approach by dragging and dropping the right action in your customer journey and marketing automation for seamless customer engagement
Communication action
Deliver personalised messages directly to customers via their preferred channels like SMS, E-Mail, Push notifications, and others ensuring timely and relevant engagement.
Delightful action
Surprise your customers by giving them rewards or loyalty points once they take the desired configured action
Integrated actions
Enhance the functionality of your journey automation while enabling smooth connectivity with 3rd-party systems and custom workflows by connecting through webhook


Conditions & Controls
Define and refine your customer journey with precision and flexibility while taking real-time decisions through advanced controls and conditions
Time-based controls
Schedule or delay triggers and actions for your marketing journeys based on events or to reach users for maximum engagement
Conditional Logic
Build smarter marketing journeys with various attribute filters to trigger relevant communication
A/B Testing
Experiment with different variations of actions, messages, and conditions to identify what drives the best results
Why is it important to build marketing journeys?


Optimize Marketing ROI
Target the right audience on the right communication channel with data-driven campaigns, reducing wasted marketing efforts and improving results

Streamline Customer Engagement
A journey builder helps you craft automated, multichannel campaigns that keep customers engaged throughout their lifecycle

Enhance Customer Retention
Nurture customer loyalty with personalized re-engagement campaigns, rewards, and post-purchase interactions

Gain Insights and Analytics
Track performance at every stage of the journey to refine and optimize campaigns for better outcomes

Deliver Personalized Experiences
Easily customize messages, offers, and touchpoints based on customer behavior, preferences, and data insights

Reduce Churn
Automatically identify at-risk customers and send personalized offers or incentives to keep them engaged and reduce churn
Everything you need to know
How does a journey builder work?
What channels can be used in a journey builder?
Can I create multiple journeys at once?
Is the journey builder automated?
How do I handle different customer actions in a journey?
Can the journey for different customer segments be personalized?

Powering loyalty and customer engagement programs of global retailers
Offering 25+ modules on a single platform
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