The most comprehensive
Customer Data Platform
purpose built for retail
Get a complete, real-time view of every customer to deliver personalized experiences that drive loyalty and growth.
20+
customer data sources unified on a single platform
10+
predictive customer attributes pre built on the platform
Powerful features for enhanced results
Data ingestion and integration
Bring all your customer data together with powerful integrations to get real-time view
360 degree customer profile
Get a comprehensive real-time view of every customer to deliver personalized experiences that drive loyalty and growth
Customer data protection & regulatory compliances
Secure, compliant, and privacy-centric—data protection is at the core of our platform
Data Ingestion and Integration
Bring all your customer data together with powerful integrations to get real-time view
Omnichannel Data Collection
Ingest data from multiple sources like websites, mobile apps, CRM, POS systems, social media, and offline channels.
API & SDK Integrations
Support for integrations with existing tech stack through APIs, SDKs, and pre-built connectors.
Batch and Real-Time Data
Capable of handling both real-time data streams and batch uploads for comprehensive data collection.
360 Degree Customer Profile
Get a comprehensive real-time view of every customer to deliver personalized experiences that drive loyalty and growth
Unified Customer View
Automatic profile update throughout customer interactions with your brand to improve customer identification
Historical and Predictive Behaviour
Capture all preferences from past interactions, track current intent signals and leverage enriched data to predict their next action
Profile Tags
Customize your labels (VIP, Frequent Buyer, Churn Risk) to group customers with specific behaviours or attirbutes to enable quick identification of unique customer groups.
Customer Data Protection and Regulatory Compliances
Secure, compliant, and privacy-centric—data protection is at the core of our platform
Consent-First Design
Record consent preferences for your customers to be compliant with privacy laws.
Data Usage History
Track and monitor data usage across the platform, providing full visibility into how customer data is handled.
Advanced Technology
Protect PII with end-to-end encryption and customizable data governance policies as per your company’s needs.
Why is it important to have a CDP?
Personalization at scale
Helps enhance customer satisfaction and boosts conversion rates with relevant experiences
Real-time unified customer view
Helps understand customers holistically and tailor strategies to meet individual needs
Cross-functional collaboration
Helps in breaking down silos and ensure teams are building cohesive customer strategies
Data-driven decision making
helps find patterns and trends which reduces guesswork and improves the efficiency of marketing and assortment strategies
Enhanced marketing efficiency
Helps with precise customer segmentation to optimize targeting and avoiding redundancy in campaigns and increase marketing ROI
Compliance & data security
Ensures customer data is stored securely and managed ethically to protect customer trust and mitigate regulatory risks
Everything you need to know
How are CRM and CDP different from each other?
What types of data can a CDP store?
How long does it take to implement a CDP?
What are some key features of Swan CDP?
Powering loyalty and customer engagement programs of global retailers
Offering 25+ modules on a single platform
Product
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