Intelligent Customer Segmentation
to make your marketing smarter
not harder
Most comprehensive segmentation module to understand your audience within your CRM in real-time using both static attributes and dynamic behaviour data
2x
better conversion rates for curated segments
100+
microsegments prebuilt in the platform
Powerful features for enhanced results
Static Attributes with Advanced Filters
Leverage essential customer properties for to create baseline for targeted communication
User Behaviour Attributes
Build granular segments using real-time customer behaviour data for hyper-personalized experiences
AI Segments
Create proactive segments that are pre-built using predictive analytics to anticipate customer needs and behaviours
Custom Rules for Refined Search
Choose from a suite of comprehensive filter and conditional options to refine your segment for better targeting and analysis
Static Attributes with Advanced Filters
Leverage essential customer properties for to create baseline for targeted communication
Demographics
Create foundational segment using key data such as age, gender, location, etc.
Enrolment Preferences
Create base segments using important sign-up data like notification preferences for communication channels
Customer Data
Use customer interaction data related to transactions and loyalty programs for understanding your audience
User Behaviour Attributes
Build granular segments using real-time customer behaviour data for hyper-personalized experiences
Purchase & Transaction Data
Choose from purchase history data points such as item, brand, type, color, levels along with transaction level data such as bill amounts, points issued or redeemed
Pre-run Campaigns and Journeys
Whether you created a segment or ran a campaign or journey in the past, pick your option to customize your future segment
E-commerce Data
Segment your customers based on their e-commerce data points such as User searched, Added to cart, Product viewed, Added to wishlist, etc and nudge them smartly to complete the purchase
AI Segments
Create proactive segments that are pre-built using predictive analytics to anticipate customer needs and behaviours
Customer Classification
Configure your customer classification such as VIP, Splurger, Newbie, Lapser, based on your business priorities and logics and built strategies accordingly
Multi-channel RFM Strategy
Segment customers based on recency, frequency, and monetary value of their transaction with the business across all channels to build a robust omni-channel marketing strategy.
Bucket Your Customers
Identify why your customers are purchasing with you (Grocery needs, Kids needs, etc) and nudge them to make complementary purchases
Custom Rules for Refined Search
Choose from a suite of comprehensive filter and conditional options to refine your segment for better targeting and analysis
Advanced Filters
Choose from various Time-based filters (specific months, in the last, before, etc), aggregate-based filters (sum, minimum, maximum, count, etc) and store-based filters (ID, Name, Address, etc) to refine your customer segment
AND/OR Conditions
Combine multiple criteria to create complex segments based on your requirements
Exclusion Rules
Build logics using all the pre-available features from segments to avoid redundancy
Why have Dynamic Segmentation Module?
Maximize ROI
By sending targeted, data-driven campaigns to the most receptive segments, retailers optimize marketing spend and achieve better results without wasting resources
Real-Time Actionability
Dynamic segmentation ensures that retailers can act on up-to-the-minute data, creating campaigns that reflect the most current customer actions and trends
Boost Personalization
By continuously updating customer groups based on behavior and preferences, retailers can deliver hyper-personalized experiences that resonate with each customer
Supports Multi-Dimensional Segmentation
Segment customers based on a variety of factors such as demographics, behavior, location, and engagement, providing a 360-degree view of your audience
Drive Cross-Selling & Upselling
Understanding customer preferences and behaviors through dynamic segmentation allows retailers to recommend products that customers are most likely to buy, increasing average order value
Improves Customer Insights
It offers deeper insights into customer behaviors and preferences, allowing retailers to make informed decisions about product offerings and marketing strategies
Everything you need to know
What are AI segments?
Can multiple segments be created at once?
How often do the segments update?
Can I test different segmentation strategies?
What happens if a customer’s behavior changes?
Can I automate segmentation for customer journeys?
Can I combine multiple customer attributes to create a segment?
Can I exclude certain customers from a segment?
How do I ensure data privacy when using dynamic segmentation?
Powering loyalty and customer engagement programs of global retailers
Offering 25+ modules on a single platform
Product
Copyright © 2024 Loyalytics
All Rights Reserved
Terms and Conditions
Privacy Policy